Relaunch receives German Brand Award 2023

June 16, 2023

Now it's official: The relaunch of has been honored - by the German Brand Award 2023. 

To ensure that its customers always have the best possible Allplan, ALLPLAN releases a new version of its products every year with improvements and technical innovations. However, this constant drive for optimization does not apply to the software solutions alone, but runs through all areas of the company. A wonderful example of this is the website. It was completely redesigned and relaunched by the Munich-based agency straight. as recently in October 2022. The relaunch proved to be so successful that it has now been awarded the coveted German Brand Award 2023.

Unique brands and brand makers

Every year, the German Brand Award honors companies for successful brand management in Germany. According to the initiator, the German Design Council, "unique brands and brand builders" are discovered, presented and honored. The awards are presented in two different disciplines. The first - "Excellent Brands" - is about the best product and corporate brands within an industry. "Excellence in Brand Strategy and Creation", on the other hand, is dedicated to the strongest campaigns, concepts and strategies in individual disciplines.

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Awarded for "Brand Communication - Web & Mobile

The relaunch of was awarded for "Excellence in Brand Strategy and Creation" in the subcategory "Brand Communication - Web & Mobile". What particularly convinced the jury, in addition to an extremely successful representation of the ALLPLAN brand and an excellently implemented corporate identity, was, among other things, the smooth technical implementation and, above all, an appealing user experience (UX).

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ALLPLAN is very happy about the award. Robert Blume, Senior Vice President Marketing, explains: "It is very important to ALLPLAN that both our current and potential customers benefit from the best possible user experience, not only with our software, but also with our website. That's why we had our website completely redesigned last year by the Munich-based agency straight. I am very pleased that this important step has now been recognized with the German Brand Award."

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